Inflation test
(Test de la inflación)
2023
Overview
Inflation is a common discussion around the world, especially in places where it has hit strongly. I generated empathy by showing the cost of living in different Latin American countries, comparing purchasing power.
My Role
Creative Direction, Scriptwriting & Content Strategy
Approach
I shaped this idea as accessible as I could: how much can you buy with $20 in Argentina, Mexico and Venezuela. I chose these countries and this discussion because after analyzing our audience behavior, I knew that they would be very engaged in defending or expressing the economic experience in their own countries.
Impact
This video reached 57M views, 958K reactions and 31K comments. The formula created in this video served as a scalable editorial format that can be adapted across countries and situations. It was one of my most viewed contents, and I am proud because it opened up a cultural conversation.
Selected frames
