Cook-off: Mom vs Wife
Suegra vs Esposa: ¿quién cocina mejor?
(2024)
Overview
For this video we asked our subject to rate two dishes by two different chefs. What he doesn’t know, the chefs he's criticizing are his own mother and wife, and both are listening, and will later face him and ask the final question: Who cooks better?
My Role
Creative Direction, Scriptwriting & Content Strategy
Approach
This video is built on a universal cultural conflict for our audience. The way it’s presented is very straightforward, with a clear premise from the first seconds. It was planned to create a growing tension structure designed to lead to the payoff: the confrontation of the characters.
Impact
This video accumulated 9.3M views and one of the highest levels of audience engagement, 375K reactions, and 1.3K comments. It was a high-retention narrative, with an immediately understandable hook that successfully drove strong emotional responses and audience participation, becoming highly shareable on the platform.
Selected frames
