What Would Kids Do With Their Parents' Paycheck?
(Qué comprarían los niños con el salario mínimo de sus papás)
2023
Overview
In this social experiment we gave each kid their parents’ paycheck and asked them if they wanted to buy toys, candies, and other temptations. They could buy what they wanted, but in the end we gave them the hard reality: they also had to pay for food, electricity, rent, internet, and the daily cost of living.
My Role
Creative Direction, Scriptwriting & Content Strategy
Approach
This video is based on the premise “how can we talk about money to kids?”. We mixed two concepts that aren’t usually seen together: kids and financial reality. I chose this juxtaposition because it helped translate complexity into emotional understanding by turning financial decisions into real-life consequences.
Impact
This video reached 28M views and 2% engagement rate. It opened the conversation about economics from the perspective of kids. By touching real topics, we generated empathy and reflection, making big discussions accessible for kids to understand.
Selected frames
